Designed by one of Asia's leading architects, Alila Cha-Am is a tropical getaway that defies convention. Set in the charming coastal town of Cha-Am, on the northwest coast of the Gulf of Thailand, this luxurious beachside resort is designed to be a sophisticated and contemporary lifestyle destination. From the grand marble entrance stairway to the rooftop reflecting pool, every detail is understated yet unforgettable. Guest rooms and villas are conceived as personal retreats - spacious, elegant and fully connected. Privacy is paramount, with intimate hideaways nestled amid sprawling lawns and azure pools.

Alila Cha-Am truly defines style from fine dining in Clouds Loft to Spa Alila and the unique Red Bar - a wellness zone by day that transforms into ultra cool bar by night. Whether chilling out in private or with company, Alila Cha-Am sets the mood for absolute relaxation.

In Alila Cha-Am's collection of 79 Deluxe Rooms, Deluxe Terrace Rooms and Private Pool Villas, you can choose how secluded or connected you want to be without even stepping out of your room. The rooms and villas offer both indoor and outdoor privacy, with hammocks that invite you to while away the day, cooled by the gentle sea breezes. Interiors are designed for living at its most luxurious and comfortable, maximizing the generous space and providing unblocked views outdoors. Stylish furniture and fabrics beautifully reflect the Thai heritage. And with fully integrated wi-fi capabilities, iPod docking stations, large flat screen TV, home theatre system and mood lighting, you can tune in or out to your heart's content.

Deluxe Terrace Rooms feature a private landscaped terrace, while Pool Villa guests will enjoy a sanctuary of unsurpassed space and privacy, with landscaped garden, private pool and large terrace. Each Pool Villa features a master bedroom, lounge and dining areas, and a room that can be converted into a second bedroom, nursery or study. The bathroom is anything but ordinary, with a luxurious bathtub and a 600 x 480 mm rain shower that will turn daily bathroom rituals from routine into something quite special.

Number of keys: 72 rooms and 7 Pool Villas.

Chill Pool and The Red
Chill by Day, Chill by Night: The hotel's central zone is where you'll find the Chill Pool and The Red. Flanked on all sides by relaxation decks, the Chill Pool is an intimate chill-out spot for adult guests. After lounging by day, be pampered by specially created evening spa treatments under the soothing night sky.

Beside the pool, enter The Red, the perfect place for mellowing out over afternoon tea, transforming into ultra cool bar as night falls, serving up designer cocktails and chill-out music. A superbly versatile space, The Red is also a sensational setting for meetings, conferences, private dinners and parties.

Two signature restaurants: Motion and Clouds Loft
Motion is situated poolside where guests can fully appreciate the tropical ambience in its al fresco and sheltered dining areas. As the name suggests, Clouds Loft serves up a memorable experience on the rooftop, where the clouds and stars are reflected into the pool to magical effect

Spa Alila
With 2 double treatment rooms, 2 single treatment rooms and 1 double Thai massage room centered around a thermal pool and accented with ambience lighting for deep relaxation of the mind and body.

Library
The Library offers a place of quiet respite. With a comprehensive selection of up-to-date magazines, novels and reference books, you'll find many ways to unwind. The Library also offers complete business centre facilities with wi-fi, computers, and printers.

Active Pool
A favourite hangout for families and couples, overlooking the ocean and with access to the beach and private beach cabanas.

Leisure Concierge
Our Leisure Concierges can arrange excursions and activities for you in and around the area to enhance your destination experience

Event Centre
This under development multi-purpose centre will feature boardroom and business centre facilities, and open onto a courtyard and landscaped gardens - an ideal venue for both business functions and wedding ceremonies.

Alila Cha-Am lies on the premier beach resort of Petchaburi on the sunrise side of the Gulf of Thailand, 163 km south of Bangkok and 26 km north of Hua Hin. The landscape here is characterized by dense jungles and mountain ranges. A leisurely drive from Bangkok takes about 2.5 hours.

Once a fishing village, Cha-Am offers a laidback pace of life, and a more tranquil atmosphere than neighboring Hua Hin beach. Its main appeal is its clean, white sand beach, which is thought to be the longest in Thailand, and which is where you will find a choice of excellent seafood restaurants.

When it comes to activities, there is much variety, from champagne picnics on the beach to energetic pursuits such as water sports and cycling. Take a tour of the ancient temples and pagodas that dot the surrounding area. Or pay a visit to the summer palace of King Rama VI (Marukhathaiyawan Palace) less than 10 km south of Cha-Am.The hotel is also conveniently close to the Springfield Country Club, the Palm Hills Golf Resort and Cha-Am Forest Park.